WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS

相似书籍

• What's in a name?: Advertising and the Concept of Brands
  由: Jones, John Philip
  出版: (2007)
• What's in a Name?: advertising and the concept of brands
  由: Jones, J
  出版: (2003)
• Whats in a Brand: Building Brand Equity Through Adevertising
  由: Jones John Philip
  出版: (1998)
• Does it pay to advertise ?
  由: Jones, John Philip
  出版: (1989)
• Fables, fashion and facts about advertising
  由: Jones, John Philip
  出版: (2004)