Cita APA (7th ed.)

SCOTT J D. (1985). INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. IRWIN MCGRAW-HILL.

Cita Chicago (17th ed.)

SCOTT J D. INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. HOMEWOOD: IRWIN MCGRAW-HILL, 1985.

Cita MLA (9th ed.)

SCOTT J D. INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. IRWIN MCGRAW-HILL, 1985.