APA-Zitierstil (7. Ausg.)

SCOTT J D. (1985). INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. IRWIN MCGRAW-HILL.

Chicago-Zitierstil (17. Ausg.)

SCOTT J D. INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. HOMEWOOD: IRWIN MCGRAW-HILL, 1985.

MLA-Zitierstil (9. Ausg.)

SCOTT J D. INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. IRWIN MCGRAW-HILL, 1985.