Cita APA (7a ed.)

SCOTT J D. (1985). INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. IRWIN MCGRAW-HILL.

Cita Chicago Style (17a ed.)

SCOTT J D. INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. HOMEWOOD: IRWIN MCGRAW-HILL, 1985.

Cita MLA (9a ed.)

SCOTT J D. INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. IRWIN MCGRAW-HILL, 1985.