SCOTT J D. (1985). INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. IRWIN MCGRAW-HILL.
Citazione stile Chigago Style (17a edizione)SCOTT J D. INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. HOMEWOOD: IRWIN MCGRAW-HILL, 1985.
Citatione MLA (9a ed.)SCOTT J D. INTRODUCTION TO MARKETING MANAGEMENT: TEXT AND CASES. IRWIN MCGRAW-HILL, 1985.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.