ANDERSON JAMES C. (2004). BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE (2ND.). PEARSON EDUCATION.
Cita Chicago (17th ed.)ANDERSON JAMES C. BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE. 2ND. DELHI: PEARSON EDUCATION, 2004.
Cita MLA (9th ed.)ANDERSON JAMES C. BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE. 2ND. PEARSON EDUCATION, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.