ANDERSON JAMES C. (2004). BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE (2ND.). PEARSON EDUCATION.
Chicago-Zitierstil (17. Ausg.)ANDERSON JAMES C. BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE. 2ND. DELHI: PEARSON EDUCATION, 2004.
MLA-Zitierstil (9. Ausg.)ANDERSON JAMES C. BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE. 2ND. PEARSON EDUCATION, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.