ANDERSON JAMES C. (2004). BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE (2ND.). PEARSON EDUCATION.
Lua i Stíl Chicago (17ú heag.)ANDERSON JAMES C. BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE. 2ND. DELHI: PEARSON EDUCATION, 2004.
Lua MLA (9ú heag.)ANDERSON JAMES C. BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE. 2ND. PEARSON EDUCATION, 2004.
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