ANDERSON JAMES C. (2004). BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE (2ND.). PEARSON EDUCATION.
Citação norma ChicagoANDERSON JAMES C. BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE. 2ND. DELHI: PEARSON EDUCATION, 2004.
Citação norma MLAANDERSON JAMES C. BUSINESS MARKET MANAGEMENT: UNDERSTANDING, CREATING, AND DELIVERING VALUE. 2ND. PEARSON EDUCATION, 2004.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.