KOTLER PHILIP. (1996). MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE. PRENTICE -HALL INTERNATIONAL, INC.
Chicago Style (17th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE. NEW DLHI: PRENTICE -HALL INTERNATIONAL, INC, 1996.
MLA (9th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE. PRENTICE -HALL INTERNATIONAL, INC, 1996.
Warning: These citations may not always be 100% accurate.