Bearden William O. (2011). Handbook of Marketing Scales (3rd.). Sage Publication.
Citación estilo ChicagoBearden William O. Handbook of Marketing Scales. 3rd. London: Sage Publication, 2011.
Cita MLABearden William O. Handbook of Marketing Scales. 3rd. Sage Publication, 2011.
Warning: These citations may not always be 100% accurate.