Lovelock Christ. (2010). Services Marketing: People,Technology,Strategy (6th.). Pearson.
Chicago Style (17th ed.) CitationLovelock Christ. Services Marketing: People,Technology,Strategy. 6th. Chennai: Pearson, 2010.
MLA (9th ed.) CitationLovelock Christ. Services Marketing: People,Technology,Strategy. 6th. Pearson, 2010.
Warning: These citations may not always be 100% accurate.