Aaker DA. (2008). Spanning Silos the new CMO IMperative. Harvard Bus.School Pub.
Cita Chicago (17th ed.)Aaker DA. Spanning Silos the New CMO IMperative. Boston: Harvard Bus.School Pub, 2008.
Cita MLA (9th ed.)Aaker DA. Spanning Silos the New CMO IMperative. Harvard Bus.School Pub, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.