Services Marketing

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Bibliographic Details
Main Author:	Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D; Pan
Format:	Book
Language:	English
Published:	New Delhi McGraw Hill 2013
Edition:	6th
Subjects:	Service industries-Marketing ,Customer Services ,Marketing
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.8 ZEI
Copy	Available Place a Hold