Zeithaml, V. A. B. (2013). Services Marketing (7th ed.). Pearson Education.
Chicago Style (17th ed.) CitationZeithaml, Valarie A; Bitner. Services Marketing. 7th ed. New Delhi: Pearson Education, 2013.
MLA (9th ed.) CitationZeithaml, Valarie A; Bitner. Services Marketing. 7th ed. Pearson Education, 2013.
Warning: These citations may not always be 100% accurate.