Zeithaml, V. A. B. (2013). Services Marketing (7th ed.). Pearson Education.
Cita Chicago (17th ed.)Zeithaml, Valarie A; Bitner. Services Marketing. 7th ed. New Delhi: Pearson Education, 2013.
Cita MLA (9th ed.)Zeithaml, Valarie A; Bitner. Services Marketing. 7th ed. Pearson Education, 2013.
Atenció: Aquestes cites poden no estar 100% correctes.