APA (7th ed.) Citation

CRAVENS D W. (1986). STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL.

Chicago Style (17th ed.) Citation

CRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. HOMEWOOD: IRWIN MCGRAW-HILL, 1986.

MLA (9th ed.) Citation

CRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL, 1986.

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