APA-viite (7. p.)

CRAVENS D W. (1986). STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL.

Chicago-viite (17. p.)

CRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. HOMEWOOD: IRWIN MCGRAW-HILL, 1986.

MLA-viite (9. p.)

CRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL, 1986.