CRAVENS D W. (1986). STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL.
Lua i Stíl Chicago (17ú heag.)CRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. HOMEWOOD: IRWIN MCGRAW-HILL, 1986.
Lua MLA (9ú heag.)CRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL, 1986.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.