CRAVENS D W. (1986). STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL.
Citación estilo ChicagoCRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. HOMEWOOD: IRWIN MCGRAW-HILL, 1986.
Cita MLACRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL, 1986.
Warning: These citations may not always be 100% accurate.