CRAVENS D W. (1986). STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL.
Citazione stile Chigago Style (17a edizione)CRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. HOMEWOOD: IRWIN MCGRAW-HILL, 1986.
Citatione MLA (9a ed.)CRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL, 1986.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.