CRAVENS D W. (1986). STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL.
Chicago Style (17. basım) AtıfCRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. HOMEWOOD: IRWIN MCGRAW-HILL, 1986.
MLA (9th ed.) AtıfCRAVENS D W. STRATEGIC MARKETING CASES AND APPLICATIONS. IRWIN MCGRAW-HILL, 1986.
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