KING WILLIAM R. (1967). QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT. MCGRAW-HILL.
Cita Chicago (17th ed.)KING WILLIAM R. QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT. NEW YORK: MCGRAW-HILL, 1967.
Cita MLA (9th ed.)KING WILLIAM R. QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT. MCGRAW-HILL, 1967.
Atenció: Aquestes cites poden no estar 100% correctes.