KING WILLIAM R. (1967). QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT. MCGRAW-HILL.
Cita Chicago Style (17a ed.)KING WILLIAM R. QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT. NEW YORK: MCGRAW-HILL, 1967.
Cita MLA (9a ed.)KING WILLIAM R. QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT. MCGRAW-HILL, 1967.
Precaución: Estas citas no son 100% exactas.