KING WILLIAM R. (1967). QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT. MCGRAW-HILL.
Lua i Stíl Chicago (17ú heag.)KING WILLIAM R. QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT. NEW YORK: MCGRAW-HILL, 1967.
Lua MLA (9ú heag.)KING WILLIAM R. QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT. MCGRAW-HILL, 1967.
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