Kotler Philip,Lane Kevin. (2009). Marketing Management (13th.). Pearson Education.
Chicago Style (17th ed.) CitationKotler Philip,Lane Kevin. Marketing Management. 13th. Delhi: Pearson Education, 2009.
MLA (9th ed.) CitationKotler Philip,Lane Kevin. Marketing Management. 13th. Pearson Education, 2009.
Warning: These citations may not always be 100% accurate.