Lovelock, C. (2010). Services Marketing (2nd ed.). PHI Learning Pvt Ltd.
Chicago Style (17th ed.) CitationLovelock, Christopher. Services Marketing. 2nd ed. New Delhi: PHI Learning Pvt Ltd, 2010.
MLA (9th ed.) CitationLovelock, Christopher. Services Marketing. 2nd ed. PHI Learning Pvt Ltd, 2010.
Warning: These citations may not always be 100% accurate.