SCHULZ ERIC. (1999). MARKETING GAME: HOW THE WORLD`S BEST COMPANIES PLAY TO WIN. ADAMS MEDIA CORPORATION.
Cita Chicago Style (17a ed.)SCHULZ ERIC. MARKETING GAME: HOW THE WORLD`S BEST COMPANIES PLAY TO WIN. MASSACHUSETTS: ADAMS MEDIA CORPORATION, 1999.
Cita MLA (9a ed.)SCHULZ ERIC. MARKETING GAME: HOW THE WORLD`S BEST COMPANIES PLAY TO WIN. ADAMS MEDIA CORPORATION, 1999.
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