APA-referens (7:e uppl.)

SCHULZ ERIC. (1999). MARKETING GAME: HOW THE WORLD`S BEST COMPANIES PLAY TO WIN. ADAMS MEDIA CORPORATION.

Chicago-referens (17:e uppl.)

SCHULZ ERIC. MARKETING GAME: HOW THE WORLD`S BEST COMPANIES PLAY TO WIN. MASSACHUSETTS: ADAMS MEDIA CORPORATION, 1999.

MLA-referens (9:e uppl.)

SCHULZ ERIC. MARKETING GAME: HOW THE WORLD`S BEST COMPANIES PLAY TO WIN. ADAMS MEDIA CORPORATION, 1999.