APA (7th ed.) Citation

Lovelock, C. (2006). Services Marketing (4th.). Pearson.

Chicago Style (17th ed.) Citation

Lovelock, Christopher. Services Marketing. 4th. New Delhi: Pearson, 2006.

MLA (9th ed.) Citation

Lovelock, Christopher. Services Marketing. 4th. Pearson, 2006.

Warning: These citations may not always be 100% accurate.