Cita APA (7th ed.)

KOTLER PHILIP. (1999). KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. FREE PRESS.

Cita Chicago (17th ed.)

KOTLER PHILIP. KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. NEW YORK: FREE PRESS, 1999.

Cita MLA (9th ed.)

KOTLER PHILIP. KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. FREE PRESS, 1999.