APA-viite (7. p.)

KOTLER PHILIP. (1999). KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. FREE PRESS.

Chicago-viite (17. p.)

KOTLER PHILIP. KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. NEW YORK: FREE PRESS, 1999.

MLA-viite (9. p.)

KOTLER PHILIP. KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. FREE PRESS, 1999.