KOTLER PHILIP. (1999). KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. FREE PRESS.
Style de citation Chicago (17e éd.)KOTLER PHILIP. KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. NEW YORK: FREE PRESS, 1999.
Style de citation MLA (9e éd.)KOTLER PHILIP. KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. FREE PRESS, 1999.
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