KOTLER PHILIP. (1999). KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. FREE PRESS.
芝加哥风格引文KOTLER PHILIP. KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. NEW YORK: FREE PRESS, 1999.
MLA引文KOTLER PHILIP. KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS. FREE PRESS, 1999.
警告：这些引文格式不一定是100％准确.