ICFAI CENTER FOR MANAGEMENT RESEARCH. (2004). MARKETING MANAGEMENT: WORKBOOK. ICFAI BOOKS.
Cita Chicago Style (17a ed.)ICFAI CENTER FOR MANAGEMENT RESEARCH. MARKETING MANAGEMENT: WORKBOOK. HYDERABAD: ICFAI BOOKS, 2004.
Cita MLA (9a ed.)ICFAI CENTER FOR MANAGEMENT RESEARCH. MARKETING MANAGEMENT: WORKBOOK. ICFAI BOOKS, 2004.
Precaución: Estas citas no son 100% exactas.