ICFAI CENTER FOR MANAGEMENT RESEARCH. (2004). MARKETING MANAGEMENT: WORKBOOK. ICFAI BOOKS.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रICFAI CENTER FOR MANAGEMENT RESEARCH. MARKETING MANAGEMENT: WORKBOOK. HYDERABAD: ICFAI BOOKS, 2004.
एमएलए (9वां संस्करण) प्रशस्ति पत्रICFAI CENTER FOR MANAGEMENT RESEARCH. MARKETING MANAGEMENT: WORKBOOK. ICFAI BOOKS, 2004.
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