APA-referens (7:e uppl.)

GUILTINAV JOSEPH P. (1985). MARKETING MANAGEMENT STRATEGIES AND PROGRAMS (2.). MCGRAW-HILL.

Chicago-referens (17:e uppl.)

GUILTINAV JOSEPH P. MARKETING MANAGEMENT STRATEGIES AND PROGRAMS. 2. NEW YORK: MCGRAW-HILL, 1985.

MLA-referens (9:e uppl.)

GUILTINAV JOSEPH P. MARKETING MANAGEMENT STRATEGIES AND PROGRAMS. 2. MCGRAW-HILL, 1985.