Apte, G. (2004). Services Marketing. John Wiley & Sons.
Cita Chicago Style (17a ed.)Apte, Govind. Services Marketing. New Jersey: John Wiley & Sons, 2004.
Cita MLA (9a ed.)Apte, Govind. Services Marketing. John Wiley & Sons, 2004.
Precaución: Estas citas no son 100% exactas.