APA (7th ed.) Citation

FERELL O C. (1993). MARKETING CONCEPTS AND STRATERGIES (8TH.). HOUGHTON & MIFFLIN.

Chicago Style (17th ed.) Citation

FERELL O C. MARKETING CONCEPTS AND STRATERGIES. 8TH. BOSTON: HOUGHTON & MIFFLIN, 1993.

MLA (9th ed.) Citation

FERELL O C. MARKETING CONCEPTS AND STRATERGIES. 8TH. HOUGHTON & MIFFLIN, 1993.

Warning: These citations may not always be 100% accurate.