APA-viite (7. p.)

FERELL O C. (1993). MARKETING CONCEPTS AND STRATERGIES (8TH.). HOUGHTON & MIFFLIN.

Chicago-viite (17. p.)

FERELL O C. MARKETING CONCEPTS AND STRATERGIES. 8TH. BOSTON: HOUGHTON & MIFFLIN, 1993.

MLA-viite (9. p.)

FERELL O C. MARKETING CONCEPTS AND STRATERGIES. 8TH. HOUGHTON & MIFFLIN, 1993.