APA (7th ed.) Citation

LEHMANN DONALD R. (1985). MARKET RESEARCH AND ANALYSIS (2ND.). IRWIN.

Chicago Style (17th ed.) Citation

LEHMANN DONALD R. MARKET RESEARCH AND ANALYSIS. 2ND. HOMWOOD: IRWIN, 1985.

MLA (9th ed.) Citation

LEHMANN DONALD R. MARKET RESEARCH AND ANALYSIS. 2ND. IRWIN, 1985.