KINNEAR THOMAS C. (1996). MARKETING RESEARCH: AN APPLIED APPROACH: (WITH FLOPPY). MCGRAW-HILL.
Cita Chicago (17th ed.)KINNEAR THOMAS C. MARKETING RESEARCH: AN APPLIED APPROACH: (WITH FLOPPY). NEW YORK: MCGRAW-HILL, 1996.
Cita MLA (9th ed.)KINNEAR THOMAS C. MARKETING RESEARCH: AN APPLIED APPROACH: (WITH FLOPPY). MCGRAW-HILL, 1996.
Atenció: Aquestes cites poden no estar 100% correctes.