RAJU M S. (2004). CONSUMER BEHAVIOR: CONCEPTS, APPLICATIONS AND CASES. VIKAS PUBLISHING HOUSE PVT. LTD.
Cita Chicago (17th ed.)RAJU M S. CONSUMER BEHAVIOR: CONCEPTS, APPLICATIONS AND CASES. NEW DELHI: VIKAS PUBLISHING HOUSE PVT. LTD, 2004.
Cita MLA (9th ed.)RAJU M S. CONSUMER BEHAVIOR: CONCEPTS, APPLICATIONS AND CASES. VIKAS PUBLISHING HOUSE PVT. LTD, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.