APA (7th ed.) Citation

RAJU M S. (2004). CONSUMER BEHAVIOR: CONCEPTS, APPLICATIONS AND CASES. VIKAS PUBLISHING HOUSE PVT. LTD.

Chicago Style (17th ed.) Citation

RAJU M S. CONSUMER BEHAVIOR: CONCEPTS, APPLICATIONS AND CASES. NEW DELHI: VIKAS PUBLISHING HOUSE PVT. LTD, 2004.

MLA (9th ed.) Citation

RAJU M S. CONSUMER BEHAVIOR: CONCEPTS, APPLICATIONS AND CASES. VIKAS PUBLISHING HOUSE PVT. LTD, 2004.