KAYNAK ERDENER. (1993). GLOBAL BUSINESS FOUR KEY MARKETING STRATEGIES. INTERNATIONAL BUSINESS PRESS.
芝加哥风格引文KAYNAK ERDENER. GLOBAL BUSINESS FOUR KEY MARKETING STRATEGIES. NEW YORK: INTERNATIONAL BUSINESS PRESS, 1993.
MLA引文KAYNAK ERDENER. GLOBAL BUSINESS FOUR KEY MARKETING STRATEGIES. INTERNATIONAL BUSINESS PRESS, 1993.
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