Cita APA (7th ed.)

RUNYON KENNETH E. (1979). ADVERTISING AND THE PRACTICE OF MARKETING. MERILL PUB CO.

Cita Chicago (17th ed.)

RUNYON KENNETH E. ADVERTISING AND THE PRACTICE OF MARKETING. COLUMBUS: MERILL PUB CO, 1979.

Cita MLA (9th ed.)

RUNYON KENNETH E. ADVERTISING AND THE PRACTICE OF MARKETING. MERILL PUB CO, 1979.