Cita APA (7a ed.)

RUNYON KENNETH E. (1979). ADVERTISING AND THE PRACTICE OF MARKETING. MERILL PUB CO.

Cita Chicago Style (17a ed.)

RUNYON KENNETH E. ADVERTISING AND THE PRACTICE OF MARKETING. COLUMBUS: MERILL PUB CO, 1979.

Cita MLA (9a ed.)

RUNYON KENNETH E. ADVERTISING AND THE PRACTICE OF MARKETING. MERILL PUB CO, 1979.