Citazione Stile APA (7a Edizione)

RUNYON KENNETH E. (1979). ADVERTISING AND THE PRACTICE OF MARKETING. MERILL PUB CO.

Citazione stile Chigago Style (17a edizione)

RUNYON KENNETH E. ADVERTISING AND THE PRACTICE OF MARKETING. COLUMBUS: MERILL PUB CO, 1979.

Citatione MLA (9a ed.)

RUNYON KENNETH E. ADVERTISING AND THE PRACTICE OF MARKETING. MERILL PUB CO, 1979.