APA-ийн эшлэл(7 дахь хэвлэлт)

RUNYON KENNETH E. (1979). ADVERTISING AND THE PRACTICE OF MARKETING. MERILL PUB CO.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

RUNYON KENNETH E. ADVERTISING AND THE PRACTICE OF MARKETING. COLUMBUS: MERILL PUB CO, 1979.

MLA -ийн эшлэл (9 дэх хэвлэлт)

RUNYON KENNETH E. ADVERTISING AND THE PRACTICE OF MARKETING. MERILL PUB CO, 1979.