ASSESSING THE EFFECTIVENESS OF ADVERTISING
Saved in:
Main Author: | POTTER JACK |
---|---|
Format: | Book |
Published: |
LONDON
BUSINESS PUBLICATION
1975
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
OGILVY ON ADVERTISING
by: OGILVY DAVID
Published: (1983) -
MANAGEMENT OF INTERNATIONAL ADVERTISING
by: PEEBLES DEAN M
Published: (1984) -
Effective advertising : understnding when, how & why advertising works
by: Tellis, Gerard
Published: (2004) -
ADVERTISING MANAGEMENT : TEXT AND CASES
by: ANDERSON ROBERT L
Published: (1979) -
Integrated Advertising,Promotion, and Marketing Communication.
by: Clow Kenneth E.
Published: (2014)